v18.2.0July 23rd, 2026

v18.2.0 makes Sidekick more useful for checking your feeds and performance, and smooths out a few storefront glitches shoppers might notice.

Improvement
  • Shopify Sidekick: Ask about your main feed as well as extra feeds, and get clearer performance summaries (views, clicks, and click rate) for the last 7, 30, or 90 days.
Fix
  • Fixed a lazy loading bug that caused slider images to load before the feed scrolled into view.
  • Fixed the feed continuing to slide after you switch away from the slider layout in preview.
  • Fixed the feed or popup looking cropped or the wrong height on some Shopify themes.
  • Fixed the app incorrectly reporting whether the Instafeed embed is enabled on your theme.
v18.1.0July 1st, 2026

Get answers faster, tune your feed with less friction, and give shoppers a smoother Instagram experience. v18.1.0 brings Sidekick support and a redesigned Settings page, plus reliability improvements across your storefront.

New
  • Shopify Sidekick: Instafeed now works with Shopify Sidekick in the Shopify admin. Ask whether Instagram is connected, why the feed is not showing, how to connect Instagram, what feeds you have, whether the app block is on your homepage, analytics for the last 7/30/90 days (Plus), or which integrations are enabled. Sidekick uses live store data, help docs search, and deep links into the app.
Improvement
  • Settings page search and navigation: settings are grouped into tabs (Design, Shopping experience, Content, Notifications). Search any setting by name or keyword and jump straight to it.
  • Free plan stores can now set mobile rows and columns in the feed layout (same controls previously limited to paid plans).
  • Email campaigns embed HTML now matches your feed image format (1:1, 9:16, 4:5, etc.) instead of always using a square crop. Like counts are no longer shown on post images.
  • Improved video playback on mobile, including when autoplay is limited (e.g. iPhone Low Power Mode).
Fix
  • Fixed pin and reorder on Manage posts: reordering works correctly with filters active (including hide all posts by default, search, and product filters), the grid updates properly after pin or unpin, and repeat drags on pinned posts no longer fail.
  • Fixed continuous scroll slider: post images load before each slide moves into view (including Chrome), transitions no longer pause between posts, and the carousel loops correctly from the last slide.
  • Fixed Top posts in Analytics not showing thumbnails for posts uploaded from Files.
  • Fixed SEO and AI rich snippets not updating when your feed changes.
  • Fixed feed posts showing extra background or spacing on some Shopify themes.
Sidekick: ask about Instafeed analytics and get a live performance summary in the Shopify admin.

Sidekick: ask about Instafeed analytics and get a live performance summary in the Shopify admin.

v18.0.0June 10th, 2026

v18.0.0 is major update focused on expanding Instafeed integrations: Shop app Home Feed, email campaign embeds, and self-serve Feed API access for every plan. Also includes storefront and product-page improvements.

New
  • Shop app Home Feed (Plus): send shoppable videos to the Shop app Home Feed so shoppers browsing Shop can discover your products. Turn it on under Integrations → Shop app; send or remove videos from Files.
  • Email campaigns (Pro+, beta): add your latest Instagram posts to newsletters and marketing emails as a copy-paste HTML snippet from Integrations.
  • Feed API: generate your own API key and fetch feed JSON on every plan. Build custom widgets, headless storefronts, or any other frontend with full control from Integrations.
Improvement
  • On product pages, carousel posts with per-slide product tags now show only slides tagged to the current product.
  • Storefront accessibility improvements.
  • When shoppers use Add to cart from your feed, the line item now includes Instafeed metadata so you can tell in the order that it came from Instafeed, including which feed and post.
Fix
  • Fixed product and collection handle matching when handles contain special characters (™, ®, etc.).
  • Fixed carousel thumbnails on product pages.
Integrations: Shop app Home Feed, Email campaigns, and Feed API.

Integrations: Shop app Home Feed, Email campaigns, and Feed API.

v17.10.0May 19th, 2026

v17.10.0 introduces a new settings page design and multiple minor improvements across the app.

New
  • New settings page design. Options are grouped into sections (Design, Shopping experience, Content, and Notifications), reordered for easier scanning, and each toggle now shows a short description of what it does.
Improvement
  • Multiple minor improvements across the app.
v17.9.0April 25th, 2026

v17.9.0 introduces major updates to simplify post source setup, clarify Reels behavior, and improve responsive design settings with Auto layout by device.

New
  • Own posts now support an Include all Reels option that also fetches Reels-tab-only videos (not published to the main feed), in all plans.
Improvement
  • Updated Responsive layout to make setup easier: you can now choose Auto directly in columns for desktop and mobile separately, so each device can have its own layout. In Auto, Instafeed automatically picks the number of columns for you based on screen size.
  • Multiple UI improvements.
Posts to show: new "Include all Reels" option under Own posts.

Posts to show: new "Include all Reels" option under Own posts.

v17.8.0April 17th, 2026
New
  • On Instafeed Plus you can now upload videos directly from TikTok to your uploaded files. The video appears in your uploaded files list and can be used in your feed like any other file you add there.
  • Files page: you can now filter uploaded files by type (photos, videos, or TikTok), change the sort order, and search by file name.
Improvement
  • For videos you upload from Files, the storefront can now use Adaptive Bitrate Streaming (ABS) when the browser supports it. Playback adapts to the shopper's connection: quicker starts in most cases, fewer stalls on poor Wi-Fi or cellular, and less bandwidth wasted than a single fixed-quality file.
  • On the Files page, search now matches captions as well as file names.
  • Integrations page now includes a recommended Partner apps section.
  • The email notification when your Instagram account disconnects (beta feature) is no longer Pro-only feature. You can turn it on on Settings → Notifications across all plans.
  • Security and reliability improvements.
Files (Instafeed Plus): Upload from URL with a TikTok link, and uploaded files with search, sort, and type filters.

Files (Instafeed Plus): Upload from URL with a TikTok link, and uploaded files with search, sort, and type filters.

v17.7.1April 3rd, 2026
Fix
  • Fixed carousel posts not working correctly on mobile (swipe and navigation in the modal)
Improvement
  • Multiple performance improvements across feed caching, admin actions, and Shopify product loading
v17.7.0March 18th, 2026
New
  • New layout: Floating post — showcase a single hero post in a compact floating window that visitors can minimize or dismiss. Enable it under Configuration → Layout by selecting “Floating post”.
Improvement
  • Improved storefront performance for faster load times and a smoother browsing experience
  • Enhanced reliability for the Feedpop sales channel
Fix
  • Pinned posts now display correctly when carousel split view is enabled
New layout: Floating post — one hero post in a minimizable window.

New layout: Floating post — one hero post in a minimizable window.

v17.6.1March 2nd, 2026
Improvement
  • When placing products on a post, the tooltip has an improved design and shows the full product name with neat wrapping
Fix
  • Carousel arrows now stay properly centered
v17.6.0February 27th, 2026
New
  • Interactive product tags: map product tags to an exact spot inside each image or video — use the "Place" option when tagging to mark the precise location of each item
Instafeed v17.6.0 release screenshot
v17.5.1cFebruary 23rd, 2026
Fix
  • Fixed an analytics issue where the "Main feed" filter would always default to displaying "All feeds" data instead of respecting user selections
v17.5.1bFebruary 21st, 2026
Improvement
  • Several UI improvements and fixes providing a cleaner admin dashboard experience
  • Small tweaks and performance enhancements across both storefront and admin interfaces
v17.5.1aFebruary 21st, 2026
Fix
  • Fixed profile photos failing to render properly when the feed was configured to show both title and profile photo simultaneously but had no title text set
v17.5.1February 21st, 2026
New
  • Click post → product page: send customers to a product or collection page on post click — set "On post click" to "Go to tagged product" to activate (paid plans only)
v17.4.0February 6th, 2026
New
  • Compare at price: product tags on your storefront can show the compare-at price (e.g., the original price with a strikethrough)
  • CSV import for product tags: we now offer the ability to bulk import product tags
Improvement
  • Performance: the storefront feed script is faster
Fix
  • Fixed product tags not working in carousel layouts
  • Fixed prices and reviews not showing in the 'Manage posts' screen
  • Fixed autoplay on hover when the click action was set to 'Do nothing'
  • Fixed Instafeed block opening duplicate tabs in theme editor
  • Fixed collections updating incorrectly after changes
  • Fixed file format compatibility issues with manual uploads
  • Display refinements for product tags
v17.3.0December 27th, 2025
New
  • Duplicate feeds: the ability to create a copy of an existing feed (Pro and Plus)
Improvement
  • Multiple design enhancements on minimal and detailed pop-up designs
Fix
  • Fixed an issue causing the app to crash when tagging products with no images
v17.2.0December 11th, 2025

Since AI went mainstream, we've been cautious about adopting it in our apps for two main reasons: a) we didn't want to use AI just for the sake of it, and b) the tech wasn't yet strong enough to deliver the quality our merchants expect. That's finally changed, and today we're launching v17.2.0 with a closed beta of AI image generation that you can use directly in your feeds or anywhere across your Shopify store.

New
  • AI images (closed beta) — available to selected stores on our Plus plan
  • Files page: ability to upload files directly from a URL
  • Bulk delete uploaded files in one go
Improvement
  • All feed formats are now available on the Free plan
  • Videos on pop-ups can now be paused with a simple tap
Fix
  • Fixed feed refresh requirement after file uploads/deletions
  • Fixed pinned posts appearing in wrong position with product page filter
  • Fixed Feedpop sales channel issues
  • Admin UI and stability improvements
Instafeed v17.2.0 release screenshot
v17.1.0November 13th, 2025
New
  • New metric under Instafeed › Analytics showing Shop app impressions
Improvement
  • Core performance enhancements in admin interface
Fix
  • Multiple fixes on tagged products when they are changed in Shopify
Instafeed v17.1.0 release screenshot
v17.0.0November 3rd, 2025

v17.0.0 is our biggest release yet and the result of the most intense month of work our team has ever put in. It sets the tone for what's coming next.

New
  • Channels: expand Instafeed beyond your online store (Pro and Plus)
  • Shop app: Spot & Pick integration
  • Feedpop: link-in-bio–style microsite powered by Instafeed
  • Carousel product tags (Beta): tag products on each slide individually
Improvement
  • Significant performance improvements for feeds with video autoplay
  • Refined inline product card design
Fix
  • Profile link redirection on detailed pop-ups
  • Detailed pop-up layout refinements
  • Manual file upload issues
Instafeed v17.0.0 release screenshot (1 of 3)Instafeed v17.0.0 release screenshot (2 of 3)Instafeed v17.0.0 release screenshot (3 of 3)
v16.11.0September 23rd, 2025
New
  • Filter visible/hidden posts (Plus)
  • Files page revamp (Plus)
  • New languages: Turkish and Korean
Improvement
  • Significant performance boosts in video feeds
  • Faster and more stable auto product tagging
  • Smoother admin feed saving experience
  • Enhanced connection status messaging
Fix
  • Fixed split carousels setting issues
  • Fixed slider bug preventing last page display
  • Minor UI fixes
Instafeed v16.11.0 release screenshot
v16.10.0September 9th, 2025
New
  • Split carousel posts: display carousel posts as individual posts (Pro/Plus)
  • Email notifications: receive notification when account disconnects (Pro/Plus)
  • Product/collection pages filter: display defaults when insufficient tagged posts
  • Manage Posts: option to fully refetch your feed
Improvement
  • Admin navigation performance enhancements
Fix
  • Detailed pop-up visual refinements
v16.9.0August 21st, 2025

We're excited to announce our latest feature: SEO rich snippets!

New
  • SEO rich snippets: transforms Instagram content into structured data for search engines (Pro)
v16.8.0August 5th, 2025
New
  • Email notifications for Instagram disconnection (beta)
Improvement
  • UI and onboarding enhancements
Fix
  • Fixed an issue preventing all tagged products from being shown
  • Fixed an issue with the likes icon in some themes
v16.7.0July 22nd, 2025
New
  • When hiding a post, posts are now hidden per feed by default
  • Hide all posts by default option
  • Half cut slider feature
  • URL parameter: ?instafeed_post=1 to open post popup
Improvement
  • Multiple improvements on the Analytics page
  • Files page performance optimization
  • Onboarding improvements
Fix
  • Fixed RTL language slider compatibility
  • Fixed tagged products not appearing under specific configurations
v16.6.1June 19th, 2025
Improvement
  • Dynamic pin posts out of beta — now available for all Plus plan users
Fix
  • Accessibility improvements
  • Fixed theme compatibility issues with video shadow overlays
  • Fixed tagged products display problems
v16.6.0June 9th, 2025
New
  • Dynamic pin posts in open beta for Plus plan stores
  • Complete redesign of Uploaded files page
  • Sliders on desktop now have mouse navigation events
Improvement
  • Add to Cart visual refinements
  • Multiple performance improvements on both admin and storefront
  • Accessibility improvements
Fix
  • Fixed product feeds failing under certain conditions
  • Fixed collection names not displaying in Analytics
  • Fixed currency rounding display issues
Instafeed v16.6.0 release screenshot
v16.5.0May 23rd, 2025
New
  • Profile picture on popups now available in Free plan
  • Dynamic pin posts feature for Plus plan
Improvement
  • Multiple improvements for large feeds and catalogues
  • General performance improvements
  • Visual refinements
Fix
  • Fixed feeds not displaying in newer themes
  • Fixed file change failures under certain circumstances
  • Fixed automatic product tag variant matching accuracy
v16.4.2May 5th, 2025
Improvement
  • Posts now use the alt text defined on Instagram when it is set
Fix
  • Fixed Shop app post display with collection tags
v16.4.1April 29th, 2025
New
  • Sliders with half-cut on load option (closed beta)
Improvement
  • Multiple Manage posts screen improvements
  • Core infrastructure improvements
Fix
  • Fixed product price currency display in admin
  • Fixed continuous slider bugs (exiting beta)
Instafeed v16.4.1 release screenshot
v16.4.0April 23rd, 2025
New
  • Continuous scroll slider feature: infinite loop scrolling (beta)
Improvement
  • Minor enhancements across platform
Instafeed v16.4.0 release screenshot